Lifetime Value Projection Model

Loading Lifetime Value Report … …

Assumptions and Explanations of this Model:

• This report is a predictive model more than it is a report of actual numbers.
• Current customers will continue to behave as prior customers.
• Report is for all lead sources, individual sources would have greater variability.
• Report does not represent “trying” transactions, as such cancellation rates may be higher than reflected.
• The number of people who have ever started is placed into the Starting cell on the Period 1 row.
• The number of people who have ever canceled at each period are placed into the cells in the Cancel column.
• The number of people who are currently still actually in each period are placed into the cells in the Current column.
• If you are using the aMember affiliate program then the average affiliate payout per payment for each period is placed into the Aff Com column.
• If you have entered a number into the Cost Of Goods Sold field for your product in aMember then that number for each period is placed into the COGS column.
• If you are using a 3rd party affiliate program you may wish to put in your average affiliate commission for your product into the COGS field when you edit your product to closely reflect costs.
• The model does the rest.